It has been really interesting for me to watch how different folks talk about OCCUPY WALL STREET –the language that’s used.
From the very beginning Republican-Speak has been…fascinating. Even when they were at the early stage of IGNORE IT AND IT’LL GO AWAY.
For the run of the mill right-wing propagandists it’s been….PRE-OCCUPY WALL STREET. They can’t let it alone.
Nothing better illustrates my point than an email I just got from JBFletcher. It shows what a panic the right-wing is in.
Close media watchers will recognize the name “Frank Luntz”. Frank rents himself out as a political analyst and market-survey guy. He used to work both sides of the political divide, but of late Frank has learned that he’d do better if he chose one side over the other –and he has visibly grown fatter on it.
He learned to massage the right wing, to butter it up, and to apply his demographic measuring tools to chosen groups of voters….
Read Frank Luntz about educating the republicans on “How to talk about OCCUPY WALL STREET” [I reproduce below JBFletchers email] :
HOW REPUBLICANS ARE BEING TAUGHT TO TALK ABOUT OCCUPY WALL STREET
By Chris Moody | The Ticket – Dec 1, 2011
Protesters form a wall of signs at the Occupy Portland camp in downtown Portland, Oregon. (AP)
The Republican Governors Association met this week in Florida to give GOP state executives a chance to rejuvenate, strategize and team-build. But during a plenary session on Wednesday, one question kept coming up: How can Republicans do a better job of talking about Occupy Wall Street?
“I’m so scared of this anti-Wall Street effort. I’m frightened to death,” said Frank Luntz, a Republican strategist and one of the nation’s foremost experts on crafting the perfect political message. “They’re having an impact on what the American people think of capitalism.”
Luntz offered tips on how Republicans could discuss the grievances of the Occupiers, and help the governors better handle all these new questions from constituents about “income inequality” and “paying your fair share.”
Yahoo News sat in on the session, and counted 10 do’s and don’ts from Luntz covering how Republicans should fight back by changing the way they discuss the movement.
1. Don’t say ‘capitalism.’
“I’m trying to get that word removed and we’re replacing it with either ‘economic freedom’ or ‘free market,’ ” Luntz said. “The public . . . still prefers capitalism to socialism, but they think capitalism is immoral. And if we’re seen as defenders of quote, Wall Street, end quote, we’ve got a problem.”
2. Don’t say that the government ‘taxes the rich.’ Instead, tell them that the government ‘takes from the rich.’
“If you talk about raising taxes on the rich,” the public responds favorably, Luntz cautioned. But “if you talk about government taking the money from hardworking Americans, the public says no. Taxing, the public will say yes.”
3. Republicans should forget about winning the battle over the ‘middle class.’ Call them ‘hardworking taxpayers.’
“They cannot win if the fight is on hardworking taxpayers. We can say we defend the ‘middle class’ and the public will say, I’m not sure about that. But defending ‘hardworking taxpayers’ and Republicans have the advantage.”
4. Don’t talk about ‘jobs.’ Talk about ‘careers.’
“Everyone in this room talks about ‘jobs,'” Luntz said. “Watch this.”
He then asked everyone to raise their hand if they want a “job.” Few hands went up. Then he asked who wants a “career.” Almost every hand was raised.
“So why are we talking about jobs?”
5. Don’t say ‘government spending.’ Call it ‘waste.’
“It’s not about ‘government spending.’ It’s about ‘waste.’ That’s what makes people angry.”
6. Don’t ever say you’re willing to ‘compromise.’
“If you talk about ‘compromise,’ they’ll say you’re selling out. Your side doesn’t want you to ‘compromise.’ What you use in that to replace it with is ‘cooperation.’ It means the same thing. But cooperation means you stick to your principles but still get the job done. Compromise says that you’re selling out those principles.”
7. The three most important words you can say to an Occupier: ‘I get it.’
“First off, here are three words for you all: ‘I get it.’ . . . ‘I get that you’re angry. I get that you’ve seen inequality. I get that you want to fix the system.”
Then, he instructed, offer Republican solutions to the problem.
8. Out: ‘Entrepreneur.’ In: ‘Job creator.’
Use the phrases “small business owners” and “job creators” instead of “entrepreneurs” and “innovators.”
9. Don’t ever ask anyone to ‘sacrifice.’
“There isn’t an American today in November of 2011 who doesn’t think they’ve already sacrificed. If you tell them you want them to ‘sacrifice,’ they’re going to be be pretty angry at you. You talk about how ‘we’re all in this together.’ We either succeed together or we fail together.”
10. Always blame Washington.
Tell them, “You shouldn’t be occupying Wall Street, you should be occupying Washington. You should occupy the White House because it’s the policies over the past few years that have created this problem.”
BONUS: Don’t say ‘bonus!’
Luntz advised that if they give their employees an income boost during the holiday season, they should never refer to it as a “bonus.”
“If you give out a bonus at a time of financial hardship, you’re going to make people angry. It’s ‘pay for performance.'”
“The man who questions opinion is wise; the man who quarrels with fact is a fool.” – – Frank A. Garbutt
“Wisdom is the reward you get for a lifetime of listening when you would have preferred to talk.” ~ Doug Larson, motivational speaker
[END OF JBFletchers email]
I’m interested to hear how you all respond to this.